Advantages Of Using Social Media Optimization For Web Page/Website

There are more than 1 billion blogs available on the internet nowadays. As a writer, one will aspire to his or her content to reach the maximum number of readers and appreciate the writing.

If you want more audience for your blog or web site it has to appear in the top 10 search engine result page in this way your blog or website gets more traffic. You must be wondering how to increase traffic? It is not rocket science, hence need not worry, just use SEO for web page/web site.

What is SEO and how it helps in Google ranking

Search Engine Optimization is nothing but optimizing a web page. How to optimize a web page with online order taking? Search engine optimization follows two techniques one is on-page SEO and another one is off-page SEO. Before going to this topic, let’s first understand Google ranking playing an important role in a web page or web site.

Let us look into an example to understand Google ranking. A user-entered “What is AI?” in the Google search engine. Google search engines use complex algorithms based on that they determine which page to display in the search results based on site popularity, relevance, trustworthiness, and authority. Based on these four criteria search engine result page are displayed. To rank high in Search engine result pages blogger has to use SEO for web page/web site.

SEO is a way to talk to the search engine in the language which it understands and also give them more information about our web page or web site

On-page SEO

On-page SEO is nothing following set of rulers for the web page so that it is optimized for the search engines

• Optimized Title and description which should not exceed more than 55 to 60 characters.
• The subheading on the web page should follow the hierarchy h2, h3, h4, h5. (similarly how we use the number hierarchy for points)
• The keyword should be more than three words which have to be related to the topic as a keyword is the heart of the content.
• The keyword should repeat at least 5 to 6 times in a blog. Mandatory in introduction and summary.
• User-friendly navigation through optimized internal links from one webpage to another on the same website.
• Image optimization.
• Quality fresh content.
• Proper URL structure.
• External Link (no broken links or links to bad site)

OFF page SEO

An OFF page SEO is action taken outside our web page to increase traffic. Optimization of off-page SEO involves improving search engines and user perception on the web page by making it trustworthy, relevant, increasing popularity and authority. You might be thinking about why we need to follow these four criteria. Google keeps on regularly upgrading the search engine algorithms. So by following these four criteria any change in the algorithm page ranking will not affect the search engine result page.

This article helps you in understanding the advantages of using SEO along with social media optimization, by applying techniques for web page/web siteincrease the traffic for your site in the Google search engine.